Play

An astute observation based on real cases of bullying. In central Gothenburg, Sweden, a group of boys, aged 12-14, robbed other children on about 40 occasions between 2006 and 2008. The thieves used an elaborate scheme called the 'little brother number' or 'brother trick', involving advanced role-play and gang rhetoric rather than physical violence.

Rollout

Domestic ()
International (100%)
$103,990
Worldwide
$103,990
Europe, Middle East, and Africa
MarketRelease DateOpeningGross
BelgiumApr 18, 2012$1,445
NorwayJan 27, 2012$12,542$49,994
SwedenNov 11, 2011$32,076$32,076
Latin America
MarketRelease DateOpeningGross
MexicoSep 14, 2012$2,143$13,743
Asia Pacific
MarketRelease DateOpeningGross
Russia/CISApr 12, 2012$3,405$6,732