The Lorax
A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
DistributorUniversal Pictures International (UPI)
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Opening$1,201,073
543 theaters
543 theaters
Budget$70,000,000
Release DateJul 19, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure
Animation
Comedy
Drama
Family
Fantasy
Musical
In Release166 days/23 weeks
Widest Release559 theaters
IMDbPro
See more details at IMDbPro
| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jul 19-22 | 3 | $1,201,073 | - | 543 | - | $2,211 | $1,209,830 | 1 |
| Jul 26-29 London Olympics | 3 | $741,482 | -38.3% | 546 | +3 | $1,358 | $2,274,283 | 2 |
| Aug 2-5 London Olympics | 5 | $353,855 | -52.3% | 559 | +13 | $633 | $2,985,757 | 3 |
| Aug 9-12 London Olympics | 7 | $173,278 | -51% | 456 | -103 | $379 | $3,407,973 | 4 |
| Aug 16-19 | 10 | $106,483 | -38.5% | 410 | -46 | $259 | $3,592,890 | 5 |
| Aug 23-26 | 14 | $132,314 | +24.3% | 330 | -80 | $400 | $3,784,115 | 6 |
| Aug 30-Sep 2 | 19 | $81,403 | -38.5% | 289 | -41 | $281 | $3,904,680 | 7 |
| Sep 6-9 | 26 | $33,496 | -58.9% | 233 | -56 | $143 | $4,075,250 | 8 |
| Sep 13-16 | 31 | $37,060 | +10.6% | 195 | -38 | $190 | $4,122,490 | 9 |
| Sep 20-23 | 34 | $34,194 | -7.7% | 175 | -20 | $195 | $4,158,900 | 10 |
