The Help

An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.

Summary Details
DistributorWalt Disney Pictures
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Opening$51,250
24 theaters
Budget$25,000,000
Release DateJan 27, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release340 days/48 weeks
Widest Release24 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jan 26-2910$51,250-24-$2,135$51,2541
Feb 9-1212$33,335-20-$1,666$169,0663
Feb 16-1914$22,908-31.3%18-2$1,272$205,1244
Feb 23-2616$11,932-47.9%9-9$1,325$229,0365
Mar 1-414$11,289-5.4%9-$1,254$251,2906
Mar 8-1119$6,915-38.7%6-3$1,152$263,5187
Mar 15-1822$3,548-48.7%3-3$1,182$269,3528
Mar 22-2521$1,661-53.2%2-1$830$272,6519