The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$120,731
61 theaters
61 theaters
Budget$25,000,000
Release DateDec 29, 2011
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release369 days/52 weeks
Widest Release73 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Dec 29-Jan 1, 2012 | 11 | $120,731 | - | 61 | - | $1,979 | $120,731 | 1 |
| Jan 5-8 | 10 | $256,546 | +112.5% | 70 | +9 | $3,664 | $737,825 | 2 |
| Jan 12-15 | 9 | $178,785 | -30.3% | 70 | - | $2,554 | $1,048,362 | 3 |
| Jan 19-22 | 10 | $151,289 | -15.4% | 73 | +3 | $2,072 | $1,275,987 | 4 |
| Jan 26-29 | 10 | $133,728 | -11.6% | 71 | -2 | $1,883 | $1,519,816 | 5 |
| Feb 2-5 | 9 | $75,288 | -43.7% | 72 | +1 | $1,045 | $1,649,450 | 6 |
| Feb 9-12 | 13 | $62,674 | -16.8% | 72 | - | $870 | $1,756,518 | 7 |
| Feb 16-19 | 17 | $44,285 | -29.3% | 60 | -12 | $738 | $1,828,990 | 8 |
