The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUniversal Pictures International (UPI)
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Opening$425,401
97 theaters
Budget$70,000,000
Release DateMar 15, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release292 days/41 weeks
Widest Release99 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Mar 15-182$425,401-97-$4,385$425,4011
Mar 22-253$215,265-49.4%99+2$2,174$704,4252
Mar 29-Apr 13$136,484-36.6%99-$1,378$948,0793
Apr 5-86$40,378-70.4%81-18$498$1,000,4074
Apr 12-1510$9,812-75.7%39-42$251$1,016,9155
May 10-1312$532-8-$66$1,037,0299
May 31-Jun 312$783-3-$261$1,033,00712
Jun 21-2414$43-1-$43$1,045,17415