The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$377,590
188 theaters
188 theaters
Budget$25,000,000
Release DateJan 19, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release348 days/49 weeks
Widest Release188 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jan 19-22 | 7 | $377,590 | - | 188 | - | $2,008 | $377,590 | 1 |
| Jan 26-29 | 9 | $268,188 | -29% | 158 | -30 | $1,697 | $844,862 | 2 |
| Feb 2-5 | 11 | $125,905 | -53.1% | 77 | -81 | $1,635 | $1,055,716 | 3 |
| Feb 9-12 | 15 | $74,101 | -41.1% | 45 | -32 | $1,646 | $1,182,099 | 4 |
| Feb 16-19 | 20 | $54,454 | -26.5% | 37 | -8 | $1,471 | $1,267,709 | 5 |
| Feb 23-26 | 21 | $31,747 | -41.7% | 20 | -17 | $1,587 | $1,360,613 | 6 |
| Mar 1-4 | 21 | $27,800 | -12.4% | 17 | -3 | $1,635 | $1,383,509 | 7 |
| Mar 8-11 | 22 | $25,819 | -7.1% | 15 | -2 | $1,721 | $1,432,237 | 8 |
| Mar 15-18 | 25 | $23,300 | -9.8% | 15 | - | $1,553 | $1,477,688 | 9 |
| Mar 29-Apr 1 | 31 | $9,466 | - | 6 | - | $1,577 | $1,561,721 | 11 |
| Apr 5-8 | 33 | $6,690 | -29.3% | 7 | +1 | $955 | $1,555,266 | 12 |
| Apr 12-15 | 39 | $3,781 | -43.5% | 4 | -3 | $945 | $1,568,200 | 13 |
