The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Pictures
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Opening$68,263
26 theaters
26 theaters
Budget$25,000,000
Release DateJan 20, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release347 days/49 weeks
Widest Release26 theaters
IMDbPro
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| Date | Rank | Weekend | %± LW | Theaters | Change | Avg | To Date | Weekend |
|---|---|---|---|---|---|---|---|---|
| Jan 20-22 | 7 | $68,263 | - | 26 | - | $2,625 | $68,263 | 1 |
| Jan 27-29 | 10 | $46,550 | -31.8% | 21 | -5 | $2,216 | $180,072 | 2 |
| Feb 3-5 | 11 | $35,390 | -24% | 16 | -5 | $2,211 | $247,835 | 3 |
| Feb 10-12 | 15 | $15,524 | -56.1% | 13 | -3 | $1,194 | $289,901 | 4 |
| Feb 17-19 | 17 | $13,420 | -13.6% | 6 | -7 | $2,236 | $318,788 | 5 |
| Feb 24-26 | 15 | $11,613 | -13.5% | 7 | +1 | $1,659 | $353,220 | 6 |
| Mar 2-4 | 20 | $6,249 | -46.2% | 5 | -2 | $1,249 | $370,400 | 7 |
| Mar 9-11 | 22 | $3,933 | -37.1% | 4 | -1 | $983 | $387,257 | 8 |
