Porsche 911 Cabriolet and Cayenne Turbo Featured in 'Cellular'
ATLANTA, September 9, 2004 -- Porsche Cars North America, Inc. (PCNA) today announced two of its models, the Porsche 911 Cabriolet and Porsche Cayenne Turbo sport utility vehicle, are prominently featured in the upcoming release of Cellular, a New Line Cinema action thriller starring Kim Basinger. Premiering September 10, Cellular portrays Basinger as Jessica Martin, a kidnapping victim who desperately dials a random number, sending a young man into a high-stakes race against time to save her life. With no knowledge of Jessica other than her hushed, panicked voice on the other end of the tenuous cell phone connection, Ryan (Chris Evans) is quickly thrown into a world of deception and murder in his frantic search to find and save her.
Porsche's Cayenne Turbo and 911 Cabriolet get top billing throughout the film and play integral roles in the film's plot. Hand-picked by director David Ellis, the two Porsches flawlessly perform various stunts including high-speed chases in the 911 Cabriolet and a dramatic entry into a brick building in the Cayenne Turbo.
"After spending a week in the Cayenne Turbo, I knew these were the cars for the film," said Ellis. "The incredible engineering, handling and performance that make these cars 'Porsches' even inspired me to make several changes to the script in order to better highlight some of the most compelling capabilities."
The 911 is Porsche's flagship sports car. With a flat six-cylinder engine located in the rear, the vehicle is designed to be the best sports car available and performs accordingly, conveying Porsche's racing heritage.
The Cayenne Turbo, Porsche's first sport utility vehicle, was designed to be the sports car of SUV's. With the perfect blend of style, exhilaration and control, the Cayenne Turbo upholds Porsche's performance legacy while also displaying superior off-pavement ability.
In conjunction with the release of the film, Porsche is implementing dealer promotions in Los Angeles, New York, Miami, Atlanta and Detroit, as well as e-mail blasts and film-based content in various Porsche publications. In addition, Porsche is launching a direct mail campaign offering two free tickets to see the film in exchange for a test drive in the Cayenne. The campaign is targeting more than 40,000 prospective Porsche customers.
"At Porsche, we are very protective of our brand image and prefer to work with like-minded directors and production companies. David Ellis and New Line Cinema have done a wonderful job with this film," said Tim Mahoney, Vice President of Marketing for Porsche Cars North America. "We enjoy working in partnership with films that integrate our products into the action, enhancing the characters and storyline. Cellular captures the essence of these two vehicles beautifully."
Cellular opens in theaters across the country on September 10. For more information about the film, please visit www.newline.com.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG, PCNA employs approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 203 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.
Porsche's Cayenne Turbo and 911 Cabriolet get top billing throughout the film and play integral roles in the film's plot. Hand-picked by director David Ellis, the two Porsches flawlessly perform various stunts including high-speed chases in the 911 Cabriolet and a dramatic entry into a brick building in the Cayenne Turbo.
"After spending a week in the Cayenne Turbo, I knew these were the cars for the film," said Ellis. "The incredible engineering, handling and performance that make these cars 'Porsches' even inspired me to make several changes to the script in order to better highlight some of the most compelling capabilities."
The 911 is Porsche's flagship sports car. With a flat six-cylinder engine located in the rear, the vehicle is designed to be the best sports car available and performs accordingly, conveying Porsche's racing heritage.
The Cayenne Turbo, Porsche's first sport utility vehicle, was designed to be the sports car of SUV's. With the perfect blend of style, exhilaration and control, the Cayenne Turbo upholds Porsche's performance legacy while also displaying superior off-pavement ability.
In conjunction with the release of the film, Porsche is implementing dealer promotions in Los Angeles, New York, Miami, Atlanta and Detroit, as well as e-mail blasts and film-based content in various Porsche publications. In addition, Porsche is launching a direct mail campaign offering two free tickets to see the film in exchange for a test drive in the Cayenne. The campaign is targeting more than 40,000 prospective Porsche customers.
"At Porsche, we are very protective of our brand image and prefer to work with like-minded directors and production companies. David Ellis and New Line Cinema have done a wonderful job with this film," said Tim Mahoney, Vice President of Marketing for Porsche Cars North America. "We enjoy working in partnership with films that integrate our products into the action, enhancing the characters and storyline. Cellular captures the essence of these two vehicles beautifully."
Cellular opens in theaters across the country on September 10. For more information about the film, please visit www.newline.com.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG, PCNA employs approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 203 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.
